They differ in terms of the size of their audience, their approach to marketing, and their personality. Moreover, there are different kinds of influencers. There’s a lot to learn if you decided to start working with influencers.Īs I mentioned, influencers exist in every niche. Social media influencers are all about their reputation: they care a lot about what their audience thinks of them and will find it risky to lie or mislead their followers. YouTube pioneered that idea and other social networks followed.īy signing up I agree to the Terms of Use and Privacy Policy Anyone can become a social media influencer if they have a following on social media. Then, the number of social media influencers grew exponentially. Some social media influencers nowadays have more followers than celebrities!įirstly, social media took over all other forms of entertainment: we spend more time on social networks than on watching TV or searching the web. Influencer marketing started with celebrity endorsements: famous people wearing expensive watches, drinking Pepsi, and talking about their alleged personal skincare.Īt some point, influencer marketing turned to experts: 9 out of 10 dentists recommend Colgate… You know how it works.Īnd then, some of that celebrity and expert craze moved to social media. In fact, it’s been around for so long that no one even doubts its efficiency. Influencer marketing is not a new concept for social media marketing.
0 kommentar(er)
